Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving, during the biggest and busiest shopping period of the year. In 2010, the holiday was promoted by American Express through a nationwide radio and television advertising campaign. Using social media, advertising and public relations, it generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday. The … READ MORE